(I was meant to post this last weekend, but… forgot).
The IRL has had a couple of title sponsors over the years, but neither of those were successful ventures and, to be honest, were half-arsed from the outset.
However, the series has just signed a new title sponsor in the shape of IZOD with a 6 year-plus deal that, rather than just keep the series alive, but even push it towards sustainable heights once more. I’ve stuck the press conference below – most will think it’s boring, but for me it was a genuinely exciting announcement. As well as that, I am also amazed at the how the models in background don’t move a fucking inch for 21 minutes solid…
IZOD IndyCar Series Media Event
Discussing the Announcement