Formula 1 squad Lotus today utilised a rather novel method to announce the re-signing of lead driver Kimi Raikkonen, by releasing a music video.
The Finn, who turned 33 earlier this month, currently sits 3rd in the World Championship behind Sebastian Vettel (Red Bull) and Fernando Alonso (Ferrari).
Although Raikkonen has yet to score a victory this season, the remarkable consistency displayed by both team and driver has allowed the Lotus racer to make some startling inroads into the championship standings.
So far this year, the 2007 World Champion has claimed six podiums and is currently on a run of fourteen consecutive points finishes – a run that began at the Bahrain Grand Prix back in April.
This deal will keep Raikkonen at Lotus until the end of the 2013 season, at which point seats at both Red Bull and Ferrari are due to become available; however with both Alonso and Vettel likely to stay put, both those options may not be available.