Following on from Audi’s success at Le Mans on Sunday, something has been rattling around in my head in recent days.
For the subject of a study, it would be quite interesting to see audience and corporate demographic analyses for the 24 Hours of Le Mans and the WEC, if for no other reason than to examine how they compare with similar studies for the likes of Formula One, DTM, V8 Supercars and WRC (etc).
Although it would probably make for intriguing – if somewhat dry – reading, it could go some way to providing a significant insight as to why businesses operate in through these channels and maybe unveil what they are selling and to whom (corporate and audience).
For example, would a soft drink be as successful at mass market brand engineering in one giant category of motorsport compared to another? Also is the potential in direct marketing through victory ultimately a catalyst for higher sales, even if their chosen category enjoys a far smaller global audience?
It depends what one is trying to sell I suppose. At the risk of appearing foolish, shifting overpriced oily soft drinks may be a touch easier to a casual fanbase than selling the latest evolution GT car. From an entrants point of view, it may certainly make an interesting project should some documents magically appear somewhere. We’ll see.