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McLaren and Johnnie Walker

July 19, 2011

Scottish whisky brand Johnnie Walker has busied itself with McLaren Formula 1 drivers Lewis Hamilton and Jenson Button of late.

Their latest campaign sees them filming pieces over the course of each race weekend, for release soon after a Grand Prix has run its course.
The latest video sees Button and Hamilton talk about the British Grand Prix and what it feels like to race in front of their home crowd. Each race weekend will see the pair discuss various themes connected to certain circuits and races.

Recent years have seen McLaren become accustomed to crafting some very well designed virals – so much moreso than many other racing squads – and while the Johnnie Walker campaign may not have fun with the subjects in a way McLaren’s Vodafone videos do, they still reach an area that many teams in the sport have yet to conquer.

The latest video in the campaign is featured below and a growing list of Johnny Walker / McLaren’s 2011 content can be found here.

From → F1

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